Describing the campaign as ‘Pradushan ke viruddh Dilli ka yuddh’, Gupta emphasized that meaningful results will only come up when everyone participates actively for the cause.
Photo: SNS
Delhi Chief Minister Rekha Gupta called for united and determined efforts to combat rising pollution levels, urging citizens, organisations, and government agencies to take up shared responsibility for anti-pollution initiatives.
Describing the campaign as ‘Pradushan ke viruddh Dilli ka yuddh’, Gupta emphasized that meaningful results will only come up when everyone participates actively for the cause.
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The CM also announced that a large-scale cleaning, road-washing and water-sprinkling drive will be conducted on Saturday across the Ring Road corridor in the city, aimed at controlling road dust and improving air quality.
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CM made the announcements at the Delhi Secretariat on Friday during the signing of an important Memorandum of Understanding (MoU) between the Public Works Department (PWD) and the GMR Group.
GMR is set to beautify and maintain the stretch from Azad Market to Inderlok, and under this partnership, the company will carry out jet cleaning, drip irrigation, plantation and greening, along with regular upkeep and overall road beautification of the entire corridor.
Highlighting the government’s new initiative to involve corporations in the fight against pollution, Gupta said that several major companies in Delhi are being roped in as partners through Corporate Social Responsibility (CSR) programmes.
CM shared that under these partnerships, companies will take responsibility for maintaining designated road stretches and flyovers.
Notably, the project will continue for three years, with GMR undertaking the work at an estimated cost of Rs 6 crore under its CSR initiatives.
She further informed that the Delhi government, in collaboration with several corporate partners, will redevelop and beautify many important roads and flyovers across the city through CSR support.
These include major corridors such as the Madhuban Chowk–Mukarba Chowk stretch, the Chirag Delhi, Panchsheel Club, IIT flyovers, the Punjabi Bagh Flyover and Aurobindo Marg, Munirka Flyover, the Punjabi Bagh Flyover (Ram Mandir side) on the Outer Ring Road, Netaji Subhash Place Flyover, the Oberoi–Lodhi Road Flyover, and the Karampura Flyover, among others.
The CM has also urged residents to adopt environmentally responsible practices such as carpooling, avoiding the burning of wood, coal and biomass, and supporting community-led cleanliness efforts.
“Delhi will remain clean and safe only when its citizens stand united in this effort,” she said.
She added that strict action will be taken against polluters and encouraged workplaces to adopt work-from-home practices wherever feasible to reduce vehicular congestion.
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